Ground Transport

Why do you need real-time visibility in your cold chain?

Tom Benedini
3 Minutes

Why do you need real-time visibility in your cold chain?


Every year, millions of dollars are lost due to in-transit damage and delays in the cold chain. That is why many logistics companies are introducing real-time tracking solutions to identify and eliminate supply chain problems. Here are some reasons why it is important to add real-time visibility:


  1. Eliminate in-transit damage

Issues such as temperature damage and excess humidity can be a disaster for high-value goods. For example, many pharmaceutical products or even organs need to be maintained with a precise temperature or risk being destroyed.


With real-time connected sensors, it becomes possible to be aware of potential problems that are happening. Supply chain managers can get an immediate alert and be in contact with the carrier to solve this problem as soon as possible.


  1. Reduce delays

Avoiding shipment delays is often more vital. For some products, delays can mean costly fees and very unhappy customers, and for other products a delay can render the entire consignment unusable. For example, some medical products have strict half lives, and if they don't make it to the patient in time, they lose their effectiveness. Similarly, many specialty food and beverage products suffer losses


Shippers rely on real-time tracking to identify potential delays and implement counter measurements before it’s too late.


  1. Improve customer services


Providing visibility of your work by allowing customers to know where all assets are located, is a way to differentiate yourself by providing excellent customer service. By also knowing the condition of the assets in real time, shippers can solve issues before the products are destroyed.


  1. Implement data-driven solutions


Access to real-time data gives the shipper the information they need to make informed decisions in the supply chain. We have implemented a dashboard to keep track of everything you are transporting and have full control over the whole process. 


When it comes to high-value perishable products, it is imperative to maintain visibility into exactly where shipments are, and what environmental conditions they are experiencing, throughout the supply chain. 


To learn more about how GEGO can provide real time visibility in your supply chain, you can request a demo here.


What makes GEGO the best tracker on the market?

GEGO is the only tracker on the market with a US Patent (#20110241874A1). It means our unique technology allows the device to automatically switch off and on when the plane takes off and lands. This is what makes it fully compliant with TSA, FAA, IATA and all air regulations. It also means GEGO is allowed to be inside any  kind of shipment.