Our Company

GEGO is leading innovation in the IoT space as leaders in software-based RTLS (Real-Time Locating Systems) solutions, pioneers in Smart Luggage, and as #1 market leader in luggage tracker hardware and software. GEGO’s simple API or SDK architecture provides enterprises scalable solutions for tracking the location travel bags and other high-value assets.

We invented LUGLOC the first luggage tracker; an innovative geo-tracking solution that combines a device with an app, to locate bags anywhere in the world. Knowing where your belongings are, will make your travels more enjoyable. Tracking and not worrying is the smartest way to travel and upgrade the luggage you already own.

OUR beginnings

The idea that started all

LugLoc was born trying to solve a very old problem: Lost Luggage. Nicolas Keglevich, LugLoc's Founder, is the Founder of Assist-Card, a travel insurance and assistance company that he started in 1971 and grew to have presence in over 200 countries providing real-time assistance to travelers with different needs, from medical assistance to lost luggage. And this last part was the one that frustrated him the most as there was no way to know in real time where luggage was, and Airlines did not have a solution for the problem except trying their best to figure out where the bag was last scanned. So Nicolas set out to solve this problem, creating LugLoc.

The face of GEGO's founder
Nicolas Keglevich - Founder & CEO


The World's First Luggage Tracker

LugLoc's development began in 2012 but it wasn't until early 2015 when it was ready to scale. That year LugLoc signed agreements with top-tier luggage brands like Samsonite and Delsey for creating the first "smart luggage" that would be able to tell you where your luggage was in real time. LugLoc also was praised by the press all over the world, with outlets like CNN naming it a "groundbreaking travel accessory" or NBC who said it was "the best travel hack". The value proposition was so strong that even Big Box Retailers like Bed, Bath & Beyond carry LugLoc amongst their travel accessories.

From 2015 to 2018, LugLoc and the team learned a lot about how tracking technology works and especially how users want to interact with tracking devices. So we set out to create a more robust and broader scoped solution: GEGO.

Hand holding Lugloc and putting it inside a packed luggage


The Smart
Global Tracker

GEGO was born out of the ambition for LugLoc to move beyond luggage tracking into Universal Tracking. By incorporating all the learning from those 3 years of operation, and also applying the latest tracking technologies. GEGO was created to help our users find anything they care about. So we created the "GEGO it" term, which essentially means:In a world where everything is connected, we create technology to keep track of everything that is important to you. Knowledge is Power. Knowing where your belongings are, will make your life more enjoyable. Tracking and not worrying is the smartest way to keep your mind at ease.

Gego laying down on a wooden table and books beside